Aug 31 2009
Disney Buys Marvel
Well. This is a bit of a surprise. As you can guess by the title of today’s post, Disney has bought Marvel for no less than $4 billion. I mean, seriously, who saw this coming? Marvel has been independent since it’s creation 50 years or so ago. Before we go into the pro’s and con’s of this deal, I just want to say that I love Disney. I know the words to probably every song in the Lion King, and Disney World is undeniably the most magical place on Earth. But what will happen to my beloved comics? Let’s try and figure out what we can expect in the near future.
The GoodStability. At the end of the 90’s or so, Marvel was doing really badly. They were even on the verge of bankruptcy, or so the legend goes. A bad editor in chief can lead the House of Ideas to ruin in the right circumstances. By teaming up with Disney, this won’t happen. Disney won’t be going out of business anytime soon, and even if Marvel takes some tough hits they can rely on the fact that they’re still part of an entertainment juggernaut. And you can’t stop the juggernaut.Exposure. Disney has alot more money than Marvel. Money that can be used on advertising or to develop new ways of bringing comics to life. They also have enormous parks with untold numbers of children walking around. You see what I’m getting at. If you start sticking Marvel toys in Disney World, then you get kids interested in the characters. Getting more people into comics is always a good thing. Funny thing is that the Universal park has an entire Marvel section. I wonder what will happen if Disney decides they want a Marvel park of their own…Animation domination. One of the things Disney is looking into is Marvel’s animated projects. Disney is the undisputed master of all things animated. Whether we look at the old school classic, or the things being done with Pixar, you can’t argue with results. Bringing these two together and having them bounce some ideas of each other could create some fun projects. The BadThe creative process. Right now, Marvel has freedom to do what it wants. They know their characters better than anyone, and I think that right now they have a pretty good handle on things. The last thing we want is someone who doesn’t know anything about these characters to start making decisions. Do I think this will happen? No, not really. I think that Disney is interested having a part of the movies and TV shows than changing the comics. I expect the comics to stay the same for the most part, but I’m still worried about what could happen.
The movies. I think the big reason this deal is happening is because of the success of Marvel’s movies. After Marvel starting their own studio, stock prices soared. This success is looking to continue with projects like the Avengers and Iron Man 2. My biggest worry is that Disney starts getting too involved in the movie process. Marvel has made nothing but great decisions so far, and anything that could jeopardize that makes me nervous. Then again, if Disney has Marvel’s back, it might be easier for them to get bigger budgets for their movies. Best case scenario, the movies get stronger casts and more publicity. Worst case scenario, the wrong people get casted or Disney interferes too much.
This is just a basic list the pros and cons. This is a big opportunity for Marvel, and we could see some exciting things happen. I’m optimistic about this, and I think some big things might happen. Will it work out? There’s only one way to find out…












